Concrete

Go-to Social Gal.

TikTok & Instagram Reels

made easy for your business

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Summer Minimal Background with Shadow from Natural Palm Leaf. Pastel Colored Aesthetic Photo with Palm Plant.

Elevate your brand’s visibility, credibility and conversions

with engaging short-form videos tailored for social platforms in 2024.

Concrete

About me

Viv Tan

tiktok and instagram reels strategist

&

Travel content CREATOR


I’m a TikTok and Instagram Reels Strategist and Travel Content Creator with over 9 years of experience in the social media & content space.


Throughout my career, I've had the privilege of collaborating with a diverse array of clients, ranging from burgeoning startups to renowned enterprises. Notable names include tech giants like Uber, Klook, and Airtasker, as well as esteemed travel brands such as M Gallery and Ormond Hotels.


What fuels my passion is empowering small businesses to harness the full potential of social media in a sustainable manner. My approach to social media and content is characterized by creativity, experimentation, and authenticity.

I specialize in crafting compelling and immersive content aimed at amplifying your brand's online presence and leaving a lasting impression on your audience. Let's collaborate to unlock the true power of social for your business.


Brands I've worked with:

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Client Testimonials

“Viv’s creativity in capturing the essence of Else and Chinatown through her videos is truly exceptional! Collaborating with Viv has been an incredibly refreshing experience, and I thoroughly enjoyed being part of her creative journey. For anyone thinking of working with her - do it and don’t second guess! You’ll enjoy the creative process with Viv.”

Max Sim | Head of Marketing, Else Hotel Kuala Lumpur

“I hired Viv to help with our social media initiatives when we started our eco-friendly brand. She’s an expert in her field, a great team player, extremely proactive and ALWAYS gets things done! I’d definitely work with her again in future. Highly recommend snatching her up for any of your marketing initiatives.”

Vinnie Ong | Founder & CEO, Hey Happy Human

“Viv grew our organic social followings across TikTok and Instagram through her creativity and deep understanding of what good social content is. Viv has a great eye for creating and editing content that works well for both Paid and organic strategies. She is super organised when it comes to planning content for months in advance, no stone is left unturned!”

Liam Taylor | Performance Marketing, Airtasker

“Viv is one of those rare finds, wise beyond her years and a ‘can do’ attitude means that she constantly goes above and beyond on every piece of social media content and work she touches. Every time, she impressed me with her strategic approach, ability to execute under pressure and above all her collaborative approach”

Amber Morris | VP of PR & Comms, Uber Australia

“Working with Viv has been a very positive experience. Viv is very easy to work with, able to produce engaging quality posts promptly and efficently, all with a friendly, helpful manner.”

Peta Hurley | Business Manager, Balloon Aloft

“Thanks to Vivienne, we now have beautifully curated content for our hotel’s social media which we were really in need of. We're glad that we had a chance to work with Vivienne. If you don't know how to catch up with the digital world, Vivienne is definitely the person you need to work with.”

Andy Anh Dang | Marketing Manager, Hotel Royal Hoi An - M Gallery

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My mission is to empower small business owners to transition from uncertainty to embracing their social media presence with confidence, loving their content and the impact it has on their business.

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PortfoliO - HOTELS

Client: Else Kuala Lumpur

Brief: Cinematic and aesthetic video capturing the most alluring parts of the hotel

Client: M Gallery Hoi An

Brief: Cinematic and aesthetic video capturing the most alluring parts of the hotel

Client: Else Kuala Lumpur

Brief: 1 minute video that featured an in-depth personal review of my stay

Client: M Gallery Hoi An

Brief: 1 minute video that featured an in-depth personal review of my stay

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PortfoliO - EXPERIENCES & FOOD

The video highlights the best activities in Hoi An, kicking off with an attention-grabbing opening to captivate viewers and encourage them to watch till the end.


I aimed to provide an in-depth exploration of the Ha Giang Loop experience, sharing my personal insights and review to offer a comprehensive perspective.



Crafted in a short and snappy format, my video combines captivating visuals with text overlays to entice viewers to save it as a must-do bucket list experience.


Recognizing an untapped opportunity, I created a video showcasing the diversity of Vietnamese local coffees, employing rapid cuts and varied angles to maintain viewer engagement and offer a fresh perspective on social media.



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Case Study - Balloon Aloft

Balloon Aloft, a hot air balloon tour provider, required assistance to create social media content from their existing video footage for TikTok. We worked together to develop a content system that now allows them to now post engaging videos four times a week on TikTok and twice a week on Instagram Reels to reach their target audience and attract more bookings.

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Simple Smartphone Frame

Service provided: TikTok & Instagram Reels Strategy & Management

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Case Study - Else KL

Else KL, renowned as one of the top small luxury hotels worldwide, sought assistance in crafting dynamic short-form video content for their social media platforms. Recognizing that social media requires more than just visually appealing images, they aimed to convey a holistic narrative. Collaborating closely, we developed a series of 10 videos to be strategically deployed throughout the month. These short-form videos not only enhanced their social media presence but also significantly boosted brand awareness.

Simple Smartphone Frame

Brief: Cinematic and aesthetic video capturing the most alluring parts of the hotel

Simple Smartphone Frame
Simple Smartphone Frame
Simple Smartphone Frame

Brief: Video tailored to leverage a current trend on TikTok

Brief: 1 minute video that featured an in-depth personal review of my stay

Brief: Video aimed at capturing the best local things to do around the hotel

Service provided: TikTok & Instagram Reels Content Creation

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Case Study - Airtasker

Airtasker is an app where users can post a task to find Taskers to get tasks such as cleaning, gardening and moving done. There were thousands of tasks done through the app but no system of bringing any of those stories to life. I worked with the team to build a content system where we gathered footage from content creators, edited in-house and produced over 300 videos in just 6 months.

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Simple Smartphone Frame

+430% video views in 3 months

Content I've shot and filmed have also been featured as top converting ads on TikTok

Service provided: TikTok & Instagram Reels Strategy & Management

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Short-form video is the new native language of the internet, and TikTok is quickly becoming the new Google and SEO platform.

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TikTok Channel Strategy

Develop a robust TikTok channel strategy to ensure you are set up for success on this social platform

Analyze TikTok Landscape: Understand the platform's dynamics, success stories, and demographics to leverage its potential effectively.


Define Target Audience: Identify and understand your audience's interests, demographics, and content preferences to tailor your strategy accordingly.


Competitor Audit: Conduct a thorough analysis of your top five competitors to uncover effective content strategies and insights adaptable to your brand.


Page Performance Analysis: Evaluate your current TikTok and other social media pages to discern successful content types and areas for improvement.


Establish Consistent Branding: Develop a recognizable visual and verbal style, including profile picture, color palette, and username, to establish a strong brand identity.


Optimize Page Elements: Ensure your profile photo, bio, and other elements are optimized to align with your objectives and resonate with your target audience.


Define Metrics: Establish key performance indicators (KPIs) to measure the success of your TikTok strategy and track progress effectively.

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TikTok Content Strategy

A full-funnel content plan covering all stages of the marketing journey will ensure that your content is effective



Full Funnel Content Planning:

Content ideas catering to the top, middle, and bottom stages of the marketing funnel. Ensuring coverage across all funnel stages enhances engagement and guides prospects through the conversion journey.



Month 1 Content Plan Mapping:

A comprehensive content plan for the first month, comprising 30 mapped-out ideas aligned with your content pillars. This systematic approach ensures consistent and purposeful content delivery throughout the month.


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TikTok Production Plan

This will set you or your marketing team member up with the right tools and knowledge to execute on the plan

Mastering iPhone Filming:

Discover expert iPhone filming techniques for stable footage, including dynamic push-ins and smooth panning. Plus, get budget-friendly equipment recommendations to elevate your filmmaking without breaking the bank.


Optimizing Settings:

Discover the key settings to enhance your footage quality. I'll guide you through ideal configurations for different situations, and offer tips to handle common issues like flickering lights and blurry footage with ease.


Editing with CapCut:

Discover the essentials of editing using CapCut. I'll cover basics like cutting footage, creating slow motion, adding transitions, sounds, captions, and voiceovers, so you can start editing your content with ease.











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Content Creation

Elevate your brand's visibility and credibility with fresh new short-form video content

Research, concepting & scripting:

The research phase analyzes the brand's identity, target audience, competition, and industry trends to understand audience preferences and content strategies. Creative concepts are then developed to align with the brand's goals, determining themes, tone, and visual style. Detailed scripts follow, outlining narrative structure, dialogue, key messages, and specific shots to bring the concept to life.


In-person filming session:

With the concepts and scripts in hand, the filming process begins with an in-person session. This allows for capturing authentic footage of of the experience.


Video editing & captioning:

The raw footage is meticulously edited to bring the creative vision to life, selecting the best shots, arranging them coherently, and enhancing the aesthetic with transitions, effects, and color grading. Captions are added for accessibility and engagement. Feedback from the client is sought after the initial draft for adjustments to meet their preferences.








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Service Offerings

TikTok & IG Reels

channel strategy


TikTok & IG Reels

content strategy


TikTok & IG Reels

production plan

1 hour briefing call

2 hour workshop

Recommended for small

business owners/ online service providers


We will collaborate to build you a custom strategy and content plan, ensuring that you are set up to post content aligned to getting you closer to your business goals, without wasting time



Strategy & Content Plan

Sets you up for success with short-form videos

*1 month project

TikTok & IG Reels

channel strategy


TikTok & IG Reels

content strategy


TikTok & IG Reels

production plan


1 hour briefing call


Posting & management


Monthly reporting & recommendations


Monthly reporting calls


Recommended for small

business owners/ online service providers that are able to film & share video footage


From spending hours each week and worrying about posting, to letting someone else take the wheel so you can focus on scaling your business whilst still fully leveraging the power of socials



Management

Everything done for you

*3-6 month retainer


Research, concepting & scripting


In-person filming session


Speaking, voiceover, or timed music


Video editing & captioning


2 x rounds of feedback & revisions


Raw footage

Recommended for small

business owners wanting a batch of engaging social videos


I'll create concise, engaging videos showcasing the highlights of your brand. These will be ready for uploading to your social media channels.


Content Creation

Short-form videos showcasing your brand

*One-off project


*custom packages also available upon request - pick and choose what your business needs

Let’s talk

Email

Email

gotosocialgal@gmail.com

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Socials for travel content

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Socials for TikTok & IG Reels tips